Tag Archives: Yokohama

Yokohama Adds a New Eco Friendly Playground in Mississippi

download

Yokohama Tire Corp. has chosen West Point, Miss., as the site for an eco-friendly playground to be built October 28 at Marshall Park.

West Point is the home of Yokohama Tire Manufacturing Mississippi (YTMM), a one-million-square-foot plant that opened in October of 2015.

Yokohama is partnering with KaBoom! – the national non-profit dedicated to ensuring that all kids get a childhood filled with the balanced and active play needed to thrive – on the one-day build.

This is the third playground-build collaboration between Yokohama and KaBoom! The first two were built in Southern California and Rockland, Mass.

Approximately 200 volunteers from the Yokohama plant and the local community will build the playground.

“We appreciate the support of the local community and are happy to give back to the community,” says Alan Holtschneider, Yokohama’s director of marketing. “We hope this new playground will be a fun place for kids and families in the community and benefit them for years to come.”

“We are truly honored that Yokohama Tire and KaBoom! have chosen Marshall Park to build a brand-new playground for the kids in West Point to enjoy,” says West Point Mayor Robbie Robinson. “This is a dream come true for the city. Thank you, Yokohama and KaBoom!”

Yokohama and KaBoom! will meet with local parents and their children on Design Day (August 15) to help design the playground and pick out color schemes and equipment for the kids to play on, including new environmentally safe, “Cradle to Cradle”-certified playground apparatuses.

“Yokohama and the City of West Point are true partners in helping us reach our goal of bringing balanced and active play to all kids,” said Lysa Ratliff, KaBoom! vice president, corporate partnerships. “This playground will help kids have the childhood they deserve through a great, safe place to play.”

Yokohama Tire Corp. is the North American manufacturing and marketing arm of Tokyo, Japan-based Yokohama Rubber Co. Ltd., a global manufacturing and sales company of premium tires that’s celebrating its 100th anniversary in 2017. The company’s product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications.

Source <a class="alignnone size-full wp-image-404741" href="http://www.moderntiredealer.com/news/724691/yokohama-picks-mississippi-for-site-of-eco-friendly-playground“>MTD

Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


Share on Facebook

Yokohama Tire To Raise Prices on September 1st

M-Yokohama-Tire-Nitro-Circus-Ram-Truck1-1
Yokohama Tire Corp. will raise prices up to 4% on all of its commercial and off-the-road (OTR) tires sold in the U.S., effective September 1. The prices of some consumer tires will go up, too.

Some in-line adjustments on consumer tires will be implemented at the same time, according to Yokohama. The company did not specify which consumer tires would be affected by the price increase.

“We reluctantly took a first-step price increase in early 2017 in response to the escalation in operating and material costs that peaked in late 2016,” says Jeff Barna, chief operating officer.

“That modest increase left us under-recovered, hence requiring us to take further action.”

Source MTD

Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


Share on Facebook

Yokohama Introduces the New Geolandar MT G003

 

M-Yokohama-Geolandar-MT-2.jpgYokohama Tire Corp. has been producing off-road tires since 1982, when the Super Digger was launched. Thirty-five years later, the company still offers the Y829 Super Digger III bias off-road racing tire in size 33×10.50-15!

The Geolandar M/T directional tire was introduced in 1998. Yokohama tweaked the design and compounding in 2004; the resulting M/T+ G001 became a new SKU number, but was hardly a new tire.

More than two decades have passed since the creation of the original Geolandar M/T, which makes the new Geolandar M/T G003 highly anticipated by Yokohama dealers in the U.S.

The M/T G003 features a non-directional tread pattern and is equal to or superior in every way to the tire it replaces, the G001, says Bob Abram, senior manager of product planning.

“The directional tread design of the old G001 wasn’t playing with customers or dealers. Getting the looks right of this tire was important because we knew what happens when you don’t get the looks right, even if the performance is pretty good.”

Features and benefits

Yokohama says the Geolandar M/T G003 is superior to the G001 not only in mud traction but also in dry braking and snow braking. It also weighs less, which results in greater fuel efficiency.

The tire’s dry, mud and wet traction were engineered using a triple-polymer tread compound combined with optimized sipes and “an ideal” block-to-void ratio. The tread also features an advanced variable pitch pattern that Abram says will be a big selling point for Yokohama dealers.

“One of the things that came out of our research with consumers and dealers alike is they want a quiet tire — for a mud tire. They don’t expect it to be touring tire quiet, but they would like to use it as an extra selling feature.

“We’ve got a new multi-pitch variation that helps keep the noise down. That helps even out those peak harmonics, which are what make a lot of the noise when the tire is rolling at highway speeds.”

Yokohama’s new Geo-Shield construction incorporates multiple sidewall plies, steel belts, a full nylon cap and a high turn-up carcass into the design. All Load Range E and D sizes feature three-ply technology.

“The three-ply is important as a marketing tool,” he says. “It gives consumers confidence that we have extra strength in the sidewall to protect against punctures and to hold up to heavy use. Also, that full nylon cap helps you avoid tread punctures, so there is an extra layer of protection there.”

Abram says sidewall durability is not a major concern for the urban cowboy, but “is a huge issue for people who are really beating up and using their vehicles off-road.”

The G003’s Sidewall Armor not only protects the sidewall against impacts, but also adds traction elements to the design. And it gives the tire a unique, aggressive look.

“We were trying to avoid coming out with an M/T tire that was so ‘me, too,’ that looked just like the Toyo Open Country M/T or the Hankook Dynapro MT RT03 or BFGoodrich T/A KM2, for example. We didn’t want that to happen, but we also wanted to say to the extreme off-roader, ‘We have something extra for you.’”

By the end of the year, the Geolandar M/T G003 will be available in 37 Q-rated sizes, with rim diameters ranging from 15 to 20 inches. They will be introduced in three waves, broken out by the following load ranges:

July 1: 18 LRE, 1 LRC, 1 LRD (including LT255/75R17 LRC, LT275/65R20 LRE and LT305/55R20 LRE).

September 1: 8 LRE, 4 LRC.

November 1: 3 LRC, 2 LRE.

Yokohama backs the tire with a 30-day money-back trial pledge.

According to Abram, the mud-terrain segment in the U.S. accounted for more than 3.6 million tires in 2016, compared to more than 2.8 million in 2012.

The top five selling light trucks in 2016 were the Ford F Series, Chevy Silverado, Dodge Ram, GMC Sierra and the Jeep Wrangler. Those vehicles “are right in our wheelhouse of what we want as potential fitments for this Geolandar mud tire,” he says. So are some specialized vehicles designed for more rugged duty like the F-150 Raptor, Jeep Wrangler Rubicon, and the Toyota 4Runner TRD Pro.

href=”http://www.moderntiredealer.com/article/724216/yokohama-introduces-the-geolandar-m-t-g003&#8243; target=”_blank” rel=”noopener”>MTD

Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


Share on Facebook

Yokohama Giving Away a Truck in Its “Get Trucked Up Giveaway”

M-Yokohama-Tire-Nitro-Circus-Ram-Truck1-1.jpgThe grand prize in Yokohama Tire Corp.’s “Get Trucked Up Giveaway” is a custom-built 2017 Ram 2500 Power Wagon crew cab 4×4 featuring the company’s new Geolandar M/T G003 mud-terrain tires. The contest runs through Oct. 15.

Yokohama is presenting the sweepstakes in conjunction with its marketing partner Nitro Circus Live Pty. Ltd., a global action sports and entertainment company that produces the Nitro World Games. Yokohama is also the exclusive tire of the Nitro Circus Live Tour in the United States through 2019.

The truck made its debut at the Nitro Circus show in San Diego and will be on display at all 20 Nitro Circus Live events across the country through the end of September. A free set of Geolandar M/T G003 tires will be given away at each Nitro Circus Live event.

To enter the contest, go to https://www.yokohamatire.com/truckedup. Earn extra entries by liking Yokohama Tire’s Facebook page and by sharing on Facebook.

The sweepstakes winner will be announced after the close of the contest and will be streamed on Facebook Live. You can also follow Yokohama on Instagram @yokohamatire and Twitter @yokohamatc.

“The grand prize-winning Ram 2500 Power Wagon is a real beauty,” says Fardad Niknam, Yokohama Tire director of LTR segment development. “We partnered with AEV to load the truck with all sorts of cool modifications, including a three-inch dual sport SC lifted suspension, a premium front off-road bumper, 17×8.5 Katla onyx black wheels, and differential covers for the front and rear. The custom livery wrap was designed by Jon Sibal and, of course, it runs on 37×12.50 R17 Yokohama GEOLANDAR M/T G003 tires. It will draw a lot of attention from fans at the Nitro Circus events.”

Niknam says the new M/T tire was created for hardcore off-roaders, outdoor enthusiasts and pickup truck/SUV owners, and is initially available in 37 sizes, ranging from 15- to 20-inch rim diameters. New features on the M/T, which goes on sale in the U.S. July 1, include aggressive sidewall styling, Geo-Shield technology and a special triple-polymer compound.

Yokohama is the exclusive tire of the Nitro Circus Live Tour in the United States and an official sponsor of the Nitro World Games, June 24 at Rice-Eccles Stadium in Salt Lake City, Utah. Go here for details on the 2017 Nitro World Games or visit for the 2017 Nitro Circus Live Tour North American schedule.

Source MTD

Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


Share on Facebook

[contact-form

Yokohama Introduces Geolandar MT G003

M-Yokohama-Geolandar-MT-G003-1-17-2.jpg

Yokohama Tire Corp.’s new mud-terrain tire, the Geolandar M/T G003, will be available in July. It is only the company’s first M/T tire since the Geolandar M/T was introduced in 1998, and will replace the Geolandar M/T+.

Yokohama says the tire is designed “for hardcore off-roaders, outdoor enthusiasts and pick-up truck/SUV owners.” It initially will be available in 37 15- to 20-inch Q-rated sizes, broken out as follows:
July 1: 20 sizes (18 LRE, 1 LRC, 1 LRD), including LT255/75R17 LRC, LT275/65R20 LRE and LT305/55R20 LRE.

September 1: 12 sizes (8 LRE, 4 LRC).

Fourth quarter: five sizes (3 LRE, 2 LRE).

“The M/T has it all: intimidating good looks… strength, proven performance and excellent traction in all on- and off-road terrains, from everyday highway driving to attacking steep, jagged rocks, muddy trails and desert sand,” says Andrew Briggs, Yokohama Tire senior director of tire business and product planning.

Yokohama says the Geolandar M/T G003 features the following:

* Yokohama’s new Geo-Shield construction, which incorporates multiple sidewall plies, steel belts, a full nylon cap and a high turn-up carcass into the design.

* A long lasting tread, the result of a new, high-density compound and a wide, flat profile “that creates exceptional wear performance.”

* “Outstanding” dry, wet and mud traction, the result of a triple-polymer tread compound combined with optimized sipes and an ideal block to void ratio.

* A quieter (for an M/T tire) ride on the road, due to the advanced variable pitch tread on the M/T that assures a quiet, on-highway ride while maintaining off-road performance.

* An aggressive Sidewall Armor design that not only delivers off-road traction and protection from damage, but also “creates a bold, new look.”

Yokohama backs the tire with a 30-day money-back trial pledge.

Geolandar M/T G003 applications include a wide variety of popular pick-ups and SUVs, including the Dodge Ram 1500, Jeep Wrangler, Chevy Silverado 2500, Ford F-150 Raptor, Nissan Titan, Toyota FJ Cruiser, Land Rover Discovery and GMC Yukon XL 3500.

Along with the introduction, Yokohama has launched two new sponsorships to fit with the audience for the M/T and the entire Geolandar line.

1. Reinforcing the toughness and strength of the M/T, Yokohama has become the Official Tire of the U.S Spartan Race series, the original and largest obstacle race series.

2. Yokohama is also the Official Tire of the Nitro Circus Live US Tour and Nitro World Games. Nitro Circus is the premier adrenaline-fueled action sports tour.

Source “href=”https://yournexttireblog.com/2017/06/14/yokohama-introduces-geolandar-mt-g003/?refresh=true&#8221; target=”_blank”>MTD
Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


Share on Facebook

[contact-form

Yokohama Runs Spring Promotion

YOKOHAMA_black_logoThe new ultra-high performance Advan A052 is part of Yokohama Tire Corp.’s Spring Getaway promotion, which rewards consumers with a choice of a 2016-2017 Chelsea Football Club (FC) jersey or a $60-$80 Visa prepaid card for purchases of select tires.

The Spring Getaway promotion runs through May 31, 2017.

“The timing is perfect for soccer enthusiasts and passionate Chelsea fans in the U.S. because Chelsea is closing in on another English Premier League championship,” said Alan Holtschneider, YTC director of marketing. Yokohama is the Official Shirt Sponsor of Chelsea FC.

Holtschneider says the Spring Getaway national rebate promotion was a big hit last year with dealers and consumers. “It’s been a popular promotion because enthusiasts buying our top-notch tires get rewarded with a cool Chelsea jersey or a prepaid gift card. Everyone wins.”

Tires eligible for a $60 Yokohama Visa prepaid card or a Chelsea FC jersey (level 1) are:

Advan Sport A/S,
Avid Ascend,
Avid ENVigor,
Avid ENVigor ZPS,
Geolandar G055,
Geolandar H/T G056,
Geolandar A/T G015,
Geolandar M/T+,
Geolandar A/T-S,
YK740 GTX*,
YK-HTX*, and
Tornante*
Tires eligible for a $80 Yokohama Visa Prepaid card or a Chelsea FC jersey (level 2) are:

Advan A052,
Advan Neova AD08R, and
Advan A048.
Tires marked with an asterisk (*) are available at select retail locations.

The rebate is available at participating Yokohama dealers nationwide and select authorized online dealers.

“href=”http://www.moderntiredealer.com/news/722009/yokohama-s-spring-getaway-promotion-rewards-consumers&#8221; target=”_blank”>MTD
Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


Share on Facebook

[contact-form

Yokohama Sponsors LA Angels

YOKOHAMA_black_logo

For the eighth consecutive year, Yokohama Tire Corp. is partnering with Major League Baseball’s Los Angeles Angels in the American League.

Yokohama’s sponsorship includes its corporate logo in the highly visible position of left centerfield. Alan Holtschneider, Yokohama’s director of marketing, says the team sponsorship and branding continues to build awareness for Yokohama products among Angels fans.

In addition to the Angels, Yokohama’s 2017 sports sponsorship roster includes the English Premier League’s Chelsea FC, Nitro Circus Live U.S. Tour, Spartan Race Series, Needham Memorial Day Soccer Tournament, U.S. Youth Soccer and motorsports series such as the Porsche GT3 Cup Challenge USA by Yokohama and the Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama.

Yokohama Tire Corp. is the North American manufacturing and marketing arm of Tokyo, Japan-based Yokohama Rubber Co., Ltd., which is celebrating its 100th anniversary in 2017. The company’s complete product line includes tires for high performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit http://www.yokohamatire.com.

“href=http://www.moderntiredealer.com/news/721944/for-yokohama-la-really-is-the-city-of-angels” target=”_blank”>MTD
Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


Share on Facebook

[contact-form

Yokohama to Unveil OTR Radial All Weather Tire

YOKOHAMA_black_logoYokohama Tire Corp. will introduce an off-the-road (OTR) radial all-weather tire at ConExpo in Las Vegas, March 7-11, 2017. The new The MYX S01 will be displayed in booth #C22231.

The new tire is one of five OTR and four commercial tires that Yokohama will display at the construction industry tradeshow. In addition, Yokohama will feature Y Trax, its new tire data tracking software. The company will also hold a “Score to Win” competition for booth visitors.

“ConExpo comes around every three years and draws over 125,000 top industry attendees,” says Tim Easter, YTC director of off-the-road sales. “It’s an excellent venue to display our OTR/construction tire lines to our customers.

Descriptions of the five OTR tires Yokohama will display follow.

The new MYX S01, a 25-inch radial all-weather tire designed for graders, loaders and dozers. The MYX S01 provides excellent traction on snow and icy surfaces thanks to the advanced siping in the tread. Available in sizes 17.5R25 and 20.5R25, the tire also features a non-directional tread for all year service, versatility and abrasive resistance for longer service life.
The RB42, a 35-inch radial for dump trucks.
The RL45, a 25-inch radial for articulated dump trucks, scrapers and loaders.
RT41 L-4, 25-inch radial specifically built for loaders and dozers
The Y524L5, a 33-inch bias tire for loaders and dozers in difficult mining and quarry applications.
Descriptions the four commercial tires Yokohama is showing at ConExpo follow.

The 108R, a SmartWay-verified regional all-position/steer tire.
The MY507, an all-position tire for on-and-off highway logging, cement and construction operations.
The MY507A, an all-position tire for on-and-off highway applications Ideal for concrete mixers, dump trucks and severe service trucks.
The TY527, a regional, high scrub and long haul drive tire for 2- and 3-axle tractor applications.
Yokohama says booth visitors can learn how to use the new Y Trax tracking software to track tire performance in any environment for a more efficient operation. Y Trax can calculate per-mile and treadlife costs, as well as predict wear and replacement demands. Additionally, Y Trax builds a photo history of each tire’s performance, monitors tire-related downtime and eliminates manual record-keeping.

The “Score to Win” competition gives booth visitors a chance to compete on a customized interactive soccer game for a chance to win a 2016/17 Chelsea FC Jersey. Yokohama Tire is the official shirt partner of Chelsea FC.

Source MTD
Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


Share on Facebook

[contact-form

Yokohama’s Virginia Plant Honored for Environmental Achievements

YOKOHAMA_black_logoYokohama Tire Manufacturing Virginia LLC (YTMV) has received two awards for achievements in sustainable manufacturing: the Environmental Excellence Gold Award from the Virginia Water Environment Association and the bronze Governor’s Environmental Excellence Award.

The Environmental Excellence Gold Award recognizes the Yokohama plant for its demonstrated commitment to pollution prevention and elimination or reduction in waste, and maintaining continued perfect compliance with industrial waste water and pretreatment standards.

The Governor’s Environmental Excellence Award, presented during the 27th Annual Environment Virginia Symposium in Lexington, Va., recognizes the zero landfill operation project completed by the tire plant in 2015. The award honors conservation leaders who have made significant contributions in four categories: sustainability, environmental project, land conservation and implementation of the Virginia Outdoors Plan.
“We are proud of all our sustainability efforts and achievements at our Salem, Virginia plant,” said Neil Dalton, director of environmental health and safety for Yokohama Corp. of North America. “We look forward to continuing the success of our initiatives at YTMV.”

The facility began implementing changes in 2013 and in two years reduced the landfill waste output to 2% and finally to zero by September 2015.

Plant officials say the awards reinforce the ongoing global environmental commitment from the operation’s parent company, Yokohama Rubber Co. Ltd.

Source MTD

Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


Share on Facebook

Yokohama is Donating to Flood Recovery in Elba

YOKOHAMA_black_logoYokohama Tire Corp. (YTC), the Robert Trent Jones Golf Trail (RTJ), and the Ladies Professional Golf Association (LPGA) collected donations to help families in flood-ravaged Elba, Ala., as well as earthquake victims in Kumamoto, Japan.

Yokohama is donating $5,000 to the flood recovery in Elba and has already sent emergency funds to Kumamoto. Yokohama had donation boxes in place at its booth and other areas at the Yokohama Tire LPGA Classic in Prattville, Ala., May 2-8.

“We are very close to the people of Alabama and are glad we can help families get their lives back to normal in Elba,” says Hideto Katsuragawa, CEO of Yokohama Corp. of North America (YCNA) and CEO of YTC. We are also doing the same for the city of Kumamoto, which suffered a devastating earthquake recently. We thank the patrons coming to the Yokohama Tire LPGA Classic for their generous support in helping the disaster victims recover.”

Yokohama has been a valuable partner to the Robert Jones Golf Trail through the Yokohama Tire LPGA Classic and is committed to giving back to the people of Alabama, according to John Cannaon, RTJ president. “We are very grateful to Yokohama Tire Corporation for their involvement in Alabama and their generous donation to the City of Elba to help rebuild homes destroyed by the floods.”

About the Robert Trent Jones Golf Trail

Funded by the Retirement Systems of Alabama, the Robert Trent Jones Golf Trail was built to help expand tourism, recruit industry and attract retirees, and strengthen the state’s economy while adding to the quality of life for all Alabamians. The RTJ Golf Trail opened in 1992 and has welcomed more than 11 million rounds of golf. From Mobile Bay to the Tennessee River, the RTJ Golf Trail has 26 courses on 11 sites across Alabama.

About the LPGA

Founded in 1950, the LPGA association has more than 1,700 members representing 29 different countries. LPGA Tour Professionals compete across the globe, while dedicated LPGA Teaching and Club Professionals (T&CP) directly impact the game through teaching, coaching and management. The LPGA is headquartered in Daytona Beach, Fla.

Source MTD

Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


Share on Facebook

%d bloggers like this: