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Tire Pros Raise Money For Breast Cancer Research



Independent Tire Pros dealers from coast to coast are partnering with nonprofit organizations this fall to raise money for breast cancer research.

Tire Pros Francorp, an American Tire Distributors Inc. (ATD) subsidiary, has teamed up with national partners and charities to create turnkey cause-marketing programs for its member dealers to participate at a local level. This fall’s programs to support breast cancer research are the latest efforts by Tire Pros dealers to support their communities.

For the second year, Tire Pros will help “Wipe Out Breast Cancer” by selling premium quality pink and black colored wiper blades from AutoTex (www.autotexwipers.com) at participating stores nationwide. During the month of October, a portion of the AutoTex PINK sales at participating Tire Pros locations will be donated to the National Breast Cancer Foundation.

In addition, Tire Pros has linked up with Brakes for Breast, an organization in its fifth year that has raised more than $220,000 across the country for Dr. Vincent Tuohy and the Cleveland Clinic Breast Cancer Vaccine Research Fund. During October, in honor of Breast Cancer Awareness Month, participating Tire Pros locations will offer free brake pads to consumers to help raise awareness and financial support for breast cancer. The brake pads are generously donated by local parts suppliers nationwide and given away to customers for free. The labor and any additional parts needed for the brake service is paid for by the consumer. At the end of the promotion, each Tire Pros store will donate 10% of total brake services to the Cleveland Clinic Breast Cancer Vaccine Research Fund.

Dr. Vincent Tuohy, who has spent the last 11 years working on a breast cancer vaccine that would both prevent the disease and keep it from recurring, has secured enough funding to move the drug to clinical trials. Dr. Tuohy is an immunologist at the Cleveland Clinic’s Lerner Research Institute. For more information visit BrakesforBreasts.com.

During October, participating Tire Pros dealers are donating a portion of sales of AutoTex Pink wiper blades to the National Breast Cancer Foundation.
During October, participating Tire Pros dealers are donating a portion of sales of AutoTex Pink wiper blades to the National Breast Cancer Foundation.
Beyond national programs, several regional groups of Tire Pros dealers teamed up to support a cause during the summer of 2015. In Birmingham, Ala., the Warren, Warrior, A&R, Southern Rubber, Cahaba and McGriff Tire Pros dealers united for the “Tires for Tatas” program. They raised more than $7,200 for breast cancer research through the Susan G. Komen Foundation of North Central Alabama. As part of the campaign, each shop donated $2 for every tire sold in the month of July to the foundation to provide support and educational services to cancer patients. Each dealer received a point-of-sale kit that included a large outdoor banner and creative files to incorporate in their local marketing efforts.

“Doing things like this is the right thing to do…and who out there is not for finding a cure for breast cancer? I can’t think of anyone,” says Bryant Gilmer, owner of Southern Rubber Tire Pros in Birmingham. “This is something I foresee us doing annually because it made our community aware that we are here to serve them, not just to make a buck.”

Source Modern Tire Dealer

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