Tag Archives: Cooper

Back to School Tire Safety Tips

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Cooper Tire & Rubber Co. is offering tire safety tips for young drivers headed back to school as part of its Tread Wisely program.

The company says that while often overlooked, tires are the only thing connecting a car to the road and are extremely important to road safety. Three key safety tips are described below.

1. Check your tire pressure: Having the right amount of air in your tires, or tire pressure, helps your tires perform as they should; giving you better control of your car and helping your tires wear longer and more evenly.

To do this, wait until your tires are cool – at least three hours after you last drove your car. Find your car’s ideal tire pressure listed on the sticker inside your car door, glove box or fuel door, or in the car’s manual. This is not on the tire itself. Remove the tire’s valve cap and press a tire gauge firmly onto the valve stem. The end of your tire pressure gauge will pop up and show a reading of the pounds per square inch (PSI) of air pressure in your tires. If this number matches your recommended tire pressure, you’re good to go. If the number is lower than the recommended tire pressure, your tire is underinflated. You need to put more air in and check again until you reach the right number. If the reading on the gauge is higher than the pressure recommended for your car, your tires are overinflated and you need to release some air.

2. Check your tread depth: Tire tread gives your car the traction to stop and hold the road on curves. Tire tread also funnels water out from under your tires, which helps reduce hydroplaning. Your tire tread should be no less than 2/32nds of an inch deep on any part of your tire.

To check your tread depth, use the penny test. Insert the edge of a penny into the most worn groove of your tire tread with Lincoln’s head down and facing you. If the top of Honest Abe’s head is covered by tread, meaning you cannot see the top of his head, you’re tire tread is in good shape. If the top of his head is visible, you need to replace the tire.

3. Assess the overall condition of your tires: Damaged tires are dangerous and can cause tire failure. Damaged tires can also shorten the life of the tire and result in loss of air. Anytime you see damage to your tire, don’t drive on it. Use your spare or call a friend, parent or someone to get you where you need to go.

Before setting off for your first day of school, look at your tires to ensure there are no cuts, cracks, punctures or bulges. If you spot any of these, get your tires checked by a professional before driving on them.

Short videos showing how to perform these three important tire safety checks, which should be completed monthly and before long road trips, can be found on the Tread Wisely mobile app. This first-of-its-kind app is free and available for download from the App Store (iOS) or Google Play Store (Android).

According to Tread Wisely spokesperson, college sophomore and rookie race car driver Loni Unser, the Tread Wisely app helps ensure monthly tire safety checks aren’t overlooked. “The Tread Wisely app reminds me each month that it’s time to check my tires. With school, friends and racing, it’s easy to forget, but the app sends me a notification so I can be sure my tires are always ready to hit the road. The app is easy to use, and I earn points for each monthly tire safety check I complete, which gives me the chance to win prizes.”

The Tread Wisely tire and vehicle safety program for young drivers was developed in 2016 when Cooper adopted this as a signature philanthropy cause and selected the National Organizations for Youth Safety (NOYS) as a partner in its efforts to educate and motivate young people to take necessary precautions and important safety measures when it comes to their tires and driving.

The two organizations have teamed up to share life-saving messages about tire safety through Tread Wisely social media channels, the web, special youth-directed safety events, and on the ground in communities across the United States. Hundreds of Cooper employees have signed up to serve year-round as Tread Wisely volunteers, demonstrating tire safety in schools, at sporting events, churches and other venues, reaching young drivers in the communities where they live and work.

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Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


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Cooper Practices a Range of Sustainability Efforts

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Cooper Tire & Rubber Co. cites an 18% reduction in energy usage in the production of tires as evidence of progress in its sustainability initiatives.

Energy usage is one of several metrics released by the company in its fifth annual “Corporate Social Responsibility (CSR) and Sustainability report – Responsibility the Cooper Way.”

“Cooper’s sustainability initiatives include our efforts to improve the lives of our employees, our communities, and the world for future generations. This report details our progress in terms of environmental stewardship, employee health and safety, technology, innovation, and community support,” says Brad Hughes, CEO and president. “We are making progress on these initiatives and will continue to report our performance to key stakeholders.”

Highlights from Cooper’s 2016 report include:

Energy usage: Cooper has been working for many years to reduce energy usage, a key resource in the production of tires. The company has reduced energy usage intensity by 18% since 2009, and usage intensity has declined year-over-year.

Water usage intensity: Cooper has reduced water usage intensity by 7% since 2009.

Landfill usage intensity: Cooper landfill usage intensity has decreased nearly 30% since 2009.

Greenhouse gas emissions intensity: Cooper greenhouse gas emissions intensity has decreased 12% since 2009.

Tire safety education: Cooper continues to support its signature cause of tire and vehicle safety for teens and young adults through the Tread Wisely program. Cooper employees are active in sharing education through this program across the United States, Serbia and in the United Kingdom, with plans to expand the program to Asia and Latin America. Cooper also launched its first app, the Tread Wisely app, to put tire and vehicle safety information directly into the hands of young drivers.

Sustainable product innovation: Cooper says it continues to strive toward ever more fuel efficient, better performing tires – creating more value in its products. The company says it is pursuing a variety of sustainable product innovations. Chief among these is Cooper’s recently completed work on a five-year Biomass Research and Development Initiative grant to develop the guayule plant as an alternative natural rubber source for the tire industry. Leading a public-private sector consortium, Cooper produced passenger car tires in which all natural and synthetic rubber is replaced with guayule rubber.

Employee health and safety: Cooper continues to promote a zero-injury culture through an employee Safety Excellence System and a “Drive to Zero” global safety campaign, which demonstrates the company’s commitment to continuous improvement toward becoming an injury-free workplace. The Total Recordable Incident Rate in Cooper’s tire manufacturing plants worldwide has improved more than 70% since 2007.

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Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


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Cooper Tire Completes Research on Tires made with Guayule Plant

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Cooper Tire & Rubber Co.’s scientists have completed a five-year $6.9 million federal grant to produce and road test concept passenger tires made with guayule plant-based polymers.

The company says it met all goals outlined in the Biomass Research and Development Initiative (BRDI) grant, “Securing the Future of Natural Rubber-an American Tire and Bioenergy Platform from Guayule.”

Cooper was the lead entity in a consortium that included Clemson University, Cornell University, PanAridus LLC and the Agricultural Research Service of the U.S. Department of Agriculture (USDA-ARS).

A report on the grant was recently presented at the public-private sector consortium’s wrap-up meeting held at the Cooper Tire & Vehicle Test Center near San Antonio.

Cooper says its scientists produced several sets of concept passenger tires in which all the natural and synthetic rubber is replaced by guayule natural rubber. Guayule, a shrub grown primarily in the southwestern United States, contains rubber that can be process for use in tires. The grant team studied the feasibility of using guayule in tires versus Hevea natural rubber, which is used by the industry today and is sourced primarily from Southeast Asia.

Cooper says the 100%-guayule-based concept tires underwent extensive evaluation by Cooper’s technical team, including rigorous wheel and road tests, and were found to have overall performance at least equal to tires made with Hevea and synthetic rubber. Notably, the tires performed significantly better in rolling resistance, wet handling and wet braking than their conventional counterparts. Following the meeting, consortium members participated in the industry’s first ride and drive on the 100% guayule concept tires at the Cooper facility.

“Cooper built more than 450 tires, replacing various tire components made with Hevea and synthetic rubber with those made with guayule and testing each for overall performance,” says Chuck Yurkovich, senior vice president of global research and development for Cooper.

“Based on our findings, Cooper could use guayule rubber in tire production tomorrow if enough material was available to meet our production needs at a competitive price. To make this happen, the combined effort of government, agriculture and industry is needed to grow the plants and create large-scale manufacturing operations to produce the rubber for use in the tire industry.”

Yurkovich says the results of the grant have been groundbreaking. “Never before has it been proven that guayule is a viable source of domestically produced natural rubber for the tire industry. However, through the combined effort of industry, government and academia, the BRDI team has unequivocally demonstrated just that.”

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Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


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Cooper Encourages Youth to Drive Safely In National Safety Competition

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Cooper Tire & Rubber Co. and the National Organizations for Youth Safety (NOYS) are encouraging teens and young adults to learn how to conduct three basic monthly tire safety checks through the new Tread Wisely Challenge.

Participating schools, clubs, groups and organizations will compete against one another this year for the chance to win prizes.

The Tread Wisely Challenge is open to any school, club, group or organization whose members are high school or college age. Groups register to participate and host a kick-off event, encouraging other teens and young adults to complete their own tire safety checks.

The kick-off event allow youth leaders to inform their peers about tire safety, including how to complete the three monthly checks for tire pressure, tread depth and overall tire condition.

Each student is provided with a free tire safety kit supplied by Cooper and NOYS. Then those in attendance are asked to complete at least one tire safety check on their own using what they have learned. Groups that successfully complete the challenge and submit he required documentation are entered to win one of 50 available cash prizes of $500.

To encourage youth to take participate, Cooper and NOYS have activated Tread Wisely Ambassadors, a group of 13 young leaders who are passionate about tire and vehicle safety, to spread the word.

Tread Wisely Ambassadors have been attending youth conferences this year to encourage clubs and groups to participate. To date, more than 250 groups from across the nation are registered to take part including individual Boys & Girls Clubs of America, Business Professionals of America (BPA), DECA, Future Business Leaders of America (FBLA) and Students Against Destructive Decisions (SADD) chapters.

Student groups interested in hosting a Tread Wisely Challenge event may sign up on the NOYS website. Registration must take place at least 10 days prior to conducting a kick-of event. The challenge activities must take place between Aug. 1 and Dec. 31, 2017, to be eligible for prizes.

Tread Wisely is a tire and vehicle safety program for young drivers developed in 2016 when Cooper adopted this as a signature philanthropy cause and selected NOYS as a partner in its efforts to educate and motivate young people to take necessary precautions and important safety measures when it comes to their tires and driving. The Tread Wisely Challenge is part of a larger campaign that includes sharing life-saving messages about tire safety through the free Tread Wisely app for Apple and Android devices, social media channels, the web, special youth-directed safety events, and on the ground in communities across the United States.

“A tire safety check is recommended every 30 days and before long road trips and requires just minutes to complete with three basic steps,” said Anne Roman, Cooper’s Vice President of Communications & Public Affairs. “Cooper has launched the national Tread Wisely Challenge to educate young drivers on how to conduct these checks so they can keep themselves, their friends and loved ones safer on the road. It’s one of many ways we are spreading tire and vehicle safety information to young people through our Tread Wisely initiative.”

“The goal of the Tread Wisely Challenge is to educate and empower young drivers to keep their tires in good condition. By mobilizing communities around the country, we hope to share this message with thousands of teens and young adults,” said April Rai, Interim Executive Director for the National Organizations for Youth Safety. “NOYS has successfully implemented and supported nationwide student challenges for more than 20 years, and we believe schools, student groups and communities will see the importance of this educational message and make the Tread Wisely Challenge a great success.”

To learn more about the Tread Wisely program and the Tread Wisely Challenge, and for official program rules, visit http://www.treadwisely.org.

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Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


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Goodyear is the Only Fortune 500 Tire Company

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There’s only one tire maker that can call itself a Fortune 500 company. Goodyear Tire & Rubber Co. has been on the list of America’s largest companies ever since the list began in 1955.

In 2017, Goodyear ranks at no. 184. with $15.2 billion in revenue in 2016. Goodyear is the fourth-largest company in Fortune’s motor vehicles and parts category, behind General Motors Corp., Ford Motor Co. and Lear Corp.

The Fortune 500 is made up of businesses that are incorporated in the U.S. and operate here. See the list.

Cooper Tire & Rubber Co. is ranked no. 743 on the 2017 edition of the list, with $2.9 billion in revenue.

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Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


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Two Cooper Plants Honored for Environmental Leadership

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The state of Mississippi has recognized two tire plants operated by Cooper Tire & Rubber Co. for their initiatives to protect and preserve the environment.

The Mississippi Department of Environmental Quality (MDEQ) has recognized Cooper Tupelo and Clarksdale plants as members of its environmental stewardship enHance initiative.

A voluntary program consisting of three-year membership terms, the enHance initiative, which stands for “envision heightened awareness nurturing conservation and environmental excellence,” recognizes committed environmental leaders in Mississippi that put in place environmental initiatives beyond those that are required.

The MDEQ enHance program is designed to encourage the reduction of waste and conservation of resources, resulting in long-term economic benefit and continuous environmental enhancement.

There are four levels of membership: Associate, Steward, Leader, and for non-regulated entities, Environmental Star.

The Clarksdale plant has been a member for three years and has been recognized as a Steward level member for its second three-year term.

The Tupelo plant has been a member for six years and has been recognized as a Leader level member, the highest level possible, for its third three-year term.

“Cooper is committed to continual environmental improvements at our facilities around the world. We are working hard to remove materials from landfills, reduce our energy usage, decrease our water consumption and promote improved recycling opportunities for our scrap materials,” says Tom Wood, Cooper’s environmental affairs director.

“Our environmental commitment is aligned with the goals of the enHance initiative and we appreciate the networking with likeminded companies the program provides.”

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Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


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Cooper Targets Young Drivers With Tred Wisely App

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Cooper Tire & Rubber Co. has created a Tread Wisely mobile app to promote tire and vehicle safety among teens and young adults.
Boles, CEO of NOYS, says “This positive, proactive campaign approach with peer-to-peer education at its core represents great potential for prevention and improved road safety for our youth.”
The free app features safety information and how-to videos. It was created in partnership with the National Organizations for Youth Safety (NOYS).
Features include:

an “I got there” feature, which allows users to set a reminder to contact their parents or friends once they’ve arrived at a destination. It requires a couple of touches, and sends a pre-written text to any number of recipients letting them know the driver has arrived safely.
a series of simple how-to videos featuring race car driver Arie Luyendyk Jr. covering how to change a flat tire, what to do if involved in an accident, what to do if pulled over by law enforcement, and more.
reminders to complete monthly safety checks including proper tire inflation pressure, tread depth and overall tire condition.
rewards for performing regular safety checks and learning about vehicle safety. Users can earn points by completing various tasks within the app and can attain ever-increasing ranks for the chance to win prizes such as gift cards that can be redeemed for gasoline, food or other items. Certain actions, such as sharing the app with family, friends and others, will also earn special badges for users.
“We are approaching driver safety from the tires up, hoping to make our roads safer for young people, their friends, families and the driving public,” says Anne Roman, vice president of communications and public affairs. “Tires are often overlooked, especially by young drivers, but are extremely important to road safety.”

Roman says the app provides information to young drivers before and after they drive, but not during.

“Plus, we’ve built-in an element of fun and competition where nearly every use of the app can help users earn points that make them eligible to win prizes. Importantly, the content on the app is shareable, so young drivers can help those they know and love be safer too.”

Loni Unser, 19-year-old daughter of Johnny Unser of the legendary Unser racing family, is a rookie racer. She’s joining her Dad as the official spokespersons for the Tread Wisely app.

She says, “Now young drivers have tire and vehicle safety information right on their phones and the information is presented in a fast, fun way. I use the app and can honestly say that ‘I got there’ is genius for keeping peace in our family!”

The Tread Wisely app is part of a larger tire and vehicle safety program for young drivers developed in 2016 when Cooper adopted this as a signature philanthropy cause and selected NOYS as its partner. The two organizations have teamed up to share safety messages about tire safety through Tread Wisely social media channels, the web, special youth-directed safety events, and on the ground in communities across the United States. Hundreds of Cooper employees have signed up to serve year-round as Tread Wisely volunteers, demonstrating tire safety in schools, at sporting events, churches and other venues.

Anita Boles, CEO of NOYS, says. “We have hand-selected a special team of Tread Wisely Youth Ambassadors from all over the nation who, among other duties, are charged with deploying a national Tread Wisely challenge to engage youth in tire safety strategies. We expect to see great growth in the number of youth who know how to check their tires for safety and routinely perform these checks while also sharing this important information with their friends and family.”

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Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


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Cooper Expands Load Range for Roadmaster Tire

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Cooper Tire & Rubber Co. has added a new load range to the Roadmaster RM180+(EM) steer tire line to accommodate heavier steer axles.

The RM180+(EM), which is SmartWay verified, is ideal for long haul applications. The tire features a highway tread pattern and optimized footprint to promote even wear. Combined with high tensile strength four-belt construction, the tire is designed to deliver long tread mileage, durability and retreadability, plus low rolling resistance for improved fuel economy.

“Heavier steer axles are becoming increasingly more common in the market, and the addition of load range H to the Roadmaster RM180+(EM) aligns this product’s offerings with the needs of our customers,” says Gary Schroeder, director of Cooper’s truck and bus tire business. “The Roadmaster RM180+(EM) is a premium product that’s been verified by the U.S. Environmental Protection Agency’s SmartWay Transport Partnership as a low rolling resistance tire, meaning it can help fleets continue to be more cost efficient. It’s also backed by a strong warranty and the quality that’s behind the Roadmaster name, making it a popular choice for long haul applications.”
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Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


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Evolution H/T From Cooper Targets CUVs, SUVs, and Pickups

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As the market for CUVs, SUVs and pickups continues to expand, Cooper Tire & Rubber Co. is updating its product lineup with the new Evolution H/T all season highway tire. It replaces the Discoverer H/T.

Cooper says the Evolution H/T competes at a mid-range price point, and offers grip, stability and comfort. It features updated technology compared to the Discoverer H/T and covers 28 tire sizes for the CUV, SUV and light duty pickup truck market.
Cooper says the Evolution H/T include StabilEdge technology for enhanced handling and dry tracking stability, and 3D Micro-Gauge siping to maintain wet traction and superior handling. The tire also includes a silica tread compound and tread profile that provide even wear and long tread life. The new tire carries a 60,000 mile warranty.

“The market for SUVs, CUVs and pickups continues to expand rapidly,” says Scott Jamieson, director of product management for North America. “Being responsive to what is happening in the market is a commitment we take seriously at Cooper to help our dealers grow their businesses and help us succeed along with them. This commitment calls for Cooper to adapt our product offerings and evolve our tire lines and size ranges on an ongoing basis.

“The new Cooper Evolution H/T is a great example of offering a tire that responds to the needs of a growing market, while also providing a product with advanced technology and great performance at a price point that hits a sweet spot in that market. We’re excited about this tire and what it will bring to our dealers in terms of a high quality, affordable new option for their SUV, CUV and pickup truck customers.”

To support the introduction of the Evolution H/T, Cooper has provided dealers with a launch kit, and soon will host a customer webinar to answer product questions in realtime. Later this month, Cooper also will provide e-training for dealers on the tire’s features and benefits.

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Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


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Cooper to Sponsor 10 MLB Teams in 2017

kansas-city-royals13.jpgCooper Tire & Rubber Co. is sponsoring professional baseball teams across the country for the sixth straight year.

For the 2017 season, Cooper is sponsoring 10 teams: the Atlanta Braves, Cincinnati Reds, Houston Astros, Kansas City Royals, Los Angeles Dodgers, Minnesota Twins, New York Yankees, Philadelphia Phillies, San Diego Padres and St. Louis Cardinals.

Cooper will be prominently featured in a mix of promotional efforts surrounding the teams, including exposure in stadium areas and on in-stadium video screens. The company’s message will also be carried through local market radio, social media, digital and print media channels.

As part of these partnerships, Cooper is inviting fans to “Buy Four and Score!”

With the purchase of four qualifying Cooper tires from a participating dealer, fans will score a voucher valid for tickets to a select home game with a Cooper-sponsored team.

“As an American company since 1914, Cooper is proud once again to support America’s favorite pastime through sponsorship of these great teams,” says Laura Goetz, Cooper’s senior advertising manager – North America Tire operations.

“We are pleased to continue to help bring great baseball action to fans across the country while also showcasing the Cooper brand and supporting our loyal Cooper dealers through promotions in their local markets.”

Cooper encourages baseball fans to catch the “Buy Four and Score!” promotion from May 1 to May 31, 2017.

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Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


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