Kumho Tire U.S.A. Inc. is supporting Susan G. Komen Greater Atlanta as the sponsor of the survivor area during the 2017 Race for the Cure.
Nearly 10,000 people are expected to participate in the Atlanta event on June 24, 2017.
Kumho’s involvement in breast cancer causes began in 2012 in Korea, where the tire maker participated in a fundraising campaign to raise breast cancer awareness, promoted the importance of regular self-exams and early detection methods along with the Korea Breast Cancer Foundation (KBCF). Kumho is continuing its work now that it has established its U.S. headquarters in Atlanta.
“Kumho Tire is proud to support an organization that consistently strives to combat breast cancer, educate families and empower survivors,” says Harry Choi, CEO of Kumho Tire USA.
During the event, Kumho will sponsor the survivor area with a hydrating station, and the company will provide 1,000 gifts to survivors. In the post-race area open to public access, Kumho will provide participants and their supporters an interactive experience that features a photo booth, giveaways and atire display to help educate attendees on the importance of selecting the right tires for your ride.
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