For the eighth consecutive year, Yokohama Tire Corp. is partnering with Major League Baseball’s Los Angeles Angels in the American League.
Yokohama’s sponsorship includes its corporate logo in the highly visible position of left centerfield. Alan Holtschneider, Yokohama’s director of marketing, says the team sponsorship and branding continues to build awareness for Yokohama products among Angels fans.
In addition to the Angels, Yokohama’s 2017 sports sponsorship roster includes the English Premier League’s Chelsea FC, Nitro Circus Live U.S. Tour, Spartan Race Series, Needham Memorial Day Soccer Tournament, U.S. Youth Soccer and motorsports series such as the Porsche GT3 Cup Challenge USA by Yokohama and the Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama.
Yokohama Tire Corp. is the North American manufacturing and marketing arm of Tokyo, Japan-based Yokohama Rubber Co., Ltd., which is celebrating its 100th anniversary in 2017. The company’s complete product line includes tires for high performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit http://www.yokohamatire.com.
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