Kenda USA is going all in with its sponsorship of the Cleveland sports scene. Kenda is partnering with the Cleveland Indians as the team’s official partner through the 2017 season.
The agreement gives Kenda TV-visible branded home plate signage as well as baseline signage.
“We are excited to announce our sponsorship with the Cleveland Indians,” says Jimmy Yang, Kenda’s president. “The MLB and the Cleveland Indians organization has always had a strong image and presence in the Ohio market and last year’s appearance in the World Series put the Indians on the world stage. We are always looking for opportunities to connect our brand not only in America, but also across the globe to our global headquarters in Taiwan and all 100-plus countries in between that we serve.”
“We are excited to add Ohio-Based US Headquarters Kenda Tires to the Indians team in anticipation of another exciting season at Progressive Field,” says Ted Baugh, senior director of corporate partnerships and premium hospitality for the Indians . “We appreciate Kenda’s strong support of the Indians to deliver their marketing objectives to Indians Fans everywhere. We look forward to working together closely with them this season and beyond.”
In 2016 Kenda sponsored the Cleveland Cavaliers — the year the team broke Cleveland’s “streak” and brought home the NBA championship.
Kenda also sponsors the Brooklyn Nets, Columbus Blue Jackets, and Ohio State.
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