Michelin Ad Aired During the Super Bowl Pivots Marketing Strategy

The Michelin ad that aired during the Super Bowl signals a shift in strategy for the tire maker. And the change involves the iconic Michelin Man.

“This TV ad marks an important change in our marketing strategy,” says Andrew Meurer, vice president of marketing for passenger vehicle tires for Michelin North America Inc. “Michelin is making a transition from the animated world of the Michelin Man to real-world scenarios in which the Michelin Man makes cameo appearances.

“This strategy aims to balance Michelin’s long-standing message of superior tire performance with better consumer awareness about the importance of their tires as they navigate the urgent, sometimes emotional needs of daily life. Michelin makes it possible for drivers to be there for others when it matters most.”

The “I need you” spot follows the lives of people in different cultures — a young father, a mother, and a friend — interrupting their schedules to be there for the ones they love. In their cars they rely on Michelin tires to arrive safely.

Source MTD
Your Next Tire has all your tire needs whether you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.

We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com


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