Cooper Tire & Rubber Co. has unveiled its latest all-season passenger car tire: the Cooper Zeon RS3-G1 for high performance vehicles and drivers.
“The RS3-G1 is a marvel of Cooper’s greatest cutting-edge technologies,” says Scott Jamieson, director of product management for North America. “We say this new tire gives high performance a ‘gut check’ because it redefines what it means to participate in that category at a higher level. The RS3-G1 ushers in a new era for Cooper in terms of delivering breakthrough product that among other critical benefits, offers incredible grip, holding the road at up to 1g in tight corners with its wide, flat tread arc that creates a stable, square footprint on the road.”
Alongside a race-inspired sidewall, the tire’s tread compound and design create grip, stability, and durability, the company says.
The tread design of the Zeon RS3-G1 isn’t just for a high performance look. The tire has been designed with more rubber on the outside shoulder and intermediate rib to grip and provide stability during cornering maneuvers and to reduce tire noise. Cooper says the Zeon RS3-G1 also provides longer-lasting biting edges due to its 3D full-depth sipes, which go deep into the tread elements. The sipes help the tire tread blocks maintain a stable shape during acceleration, braking, and cornering. The full-depth aspect of the sipes means that even when the tire is half-worn, there are still sipes to provide biting edges for consistent performance.
In addition to its performance attributes, the tire also features Cooper’s Wear Square, a visual indicator on the tire that allows drivers to quickly and easily assess the remaining tread life. As the tire wears, the Wear Square transitions among five stages, beginning with a full square on new tires and transforming into an exclamation mark when the tread reaches 2/32s of an inch, indicating it is time to replace the tire. The Wear Square can also signal uneven tire wear and possible wheel alignment issues.
“Cooper understands that tires matter,” says Jamieson. “Tires must deliver grip and stability, and be responsive to changing road conditions. The Cooper Zeon RS3-G1 was built for people who love to drive, whether that means a commute to work every day or exploring new roads on the weekends. Cooper knows that every mile counts and tires must keep up with drivers once the rubber meets the road. The new RS3-G1 features innovative technology to deliver on the highest expectations of today’s most discerning drivers.”
The RS3-G1 is available in 42 sizes, fitting wheels between 16 inches and 20 inches. The tire also includes a free 45-day road test and a 50,000 mile treadwear protection when the same size is on both axles.
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