Nitto Tire U.S.A. Inc. is the presenting sponsor of Florida Georgia Line’s 2016 Dig Your Roots tour.
Not only will Nitto hit the road with the Diamond-selling country music duo, but it has also built a special Florida Georgia Line-themed vehicle to introduce its newest light-truck tire – the Ridge Grappler.
Dirt roads and four wheel drives are a staple of country music and the lifestyle that inspires it, as Tyler Hubbard and Brian Kelley of Florida Georgia Line can attest. Not only are these recurring themes in many of their songs, but both artists also have their own customized trucks. Nitto says this makes the group’s 2016 tour the perfect launching point for its latest addition to the Grappler lineup.
“We couldn’t be more excited to be the presenting sponsors of Florida Georgia Line’s 2016 tour,” says Stephen Leu, brand publishing manager for Nitto Tire. “Country music and trucks go hand-in-hand and we couldn’t think of a better way to launch the newest tire in our popular Grappler lineup.”
In addition to sponsoring the concert series, Nitto also built a special Florida Georgia Line truck that was unveiled June 11, 2016, at the CMA Fest show in Nashville, Tenn., giving attendees an exclusive first look at the all-new Ridge Grappler. Fans of Nitto Tire and Florida Georgia Line also will have a chance to enter a drawing to win the truck online, or at each of the tour’s stops.
“Being truck enthusiasts ourselves, we are thrilled to partner with Nitto Tire for our tour,” says Tyler Hubbard of Florida Georgia Line.
Brian Kelley says, “Getting our own FGL inspired truck is incredible! We are honored and can’t wait for one of our fans to drive away in it.”
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