Omni United (S) Pte. Ltd. has signed Ladies Professional Golf Association (LPGA) golfer Jodi Ewart Shadoff as brand ambassador for Radar Tires, its flagship brand.
The agreement with Shadoff marks the Omni United’s first corporate player sponsorship.
As part of the agreement, English-born Shadoff will showcase the Radar Tires logo on all apparel for the remainder of her schedule. Jodi will represent Radar Tires for the first time at the LOTTE Championship in Oahu, Hawaii, April 10-16, 2016, and thereafter at all the major global ladies golf championships in the U.S. and Europe.
Omni United will also explore different partner, dealer and consumer engagement opportunities with Shadoff. “
Jodi embodies the spirit of our Radar Tires brand and our company’s goal to always strive to get better every day, as we continue to innovate and grow,” says G.S. Sareen, founder and CEO of Omni United. “We are delighted to collaborate and support Jodi on expanding her visibility, as well that of the Radar Tires brand”.
A professional golf player since 2010, Shadoff qualified for the LPGA Tour in 2011. She tied for fourth in the 2013 US Women’s Open and for 7th in the prestigious 2013 Kraft Nabisco Championship.
“I am so pleased to have Omni United and Radar Tires support and sponsorship for the 2016 golf championship season,” says Shadoff.
“I have known G.S. Sareen for some time and have always been impressed with his company’s approach to making the tire world more accessible and exciting for woman drivers, for example, partnering with the Breast Cancer Research Foundation since 2011 and by launching the first ever tire brand associated with a fashion and lifestyle brand, Timberland Tires in 2015. It is very exciting to be the first female brand ambassador for such an innovative tire brand, Radar Tires”.
Omni United already has ties to sports marketing programs with its Radar tires brand. For the past four years, Radar tires has sponsored motorsports teams in several off-road racing series. In 2014 Radar tires’ sponsored teams swept the SCORE International Baja races, winning the Baja 250, 500 and 1000 in class 10. In 2015, Radar Tires teams placed top three in several off road points’ championships.
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