The Goodyear Tire & Rubber Co. has renewed its title sponsorship of the Cotton Bowl with a multiyear agreement with ESPN and the Cotton Bowl Athletic Association.
The renewal will continue the Goodyear Cotton Bowl Classic played at AT&T Stadium in Arlington, Texas, as well as Goodyear’s multimedia support across all ESPN. The Goodyear Blimp will also continue to be the preferred aerial provider for College GameDay and key college football games on ESPN.
As a member of the “New Year’s Six” – the top bowl games in the College Football Playoff Semifinal rotation – the Goodyear Cotton Bowl Classic will host a top matchup every year, including a College Football Playoff Semifinal in 2018, Goodyear said.
“We are pleased to extend our sponsorship of this marquee college football event. It further strengthens the connection between Goodyear and college football fans where the presence of the Goodyear Blimp overhead at college stadiums for the past 60 years has paid tremendous brand benefits,” said Scott Rogers, chief marketing officer for Goodyear North America.
The tiremaker has a long history with college football and recently set the Guinness World Record for the world’s largest game of cornhole before the recent Alabama and Michigan State game.
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