Four Cooper Tire & Rubber Co. tires have earned 2015 Good Design Awards. The winning tires are the Discoverer STT Pro and Discoverer SRX sold in the U.S., and the Discoverer UTS and Weather Master Ice 100 sold in China.
The Good Design Awards program is organized annually by The Chicago Athenaeum: Museum of Architecture and Design and the European Centre for Architecture, Art, Design and Urban Studies.
The winning tires were selected from several thousand entries from more than 47 countries.
The Good Design Award recognizes new consumer products designed and manufactured in Europe, Asia, Africa, and North and South America. The award is based on criteria including innovative design, new technologies, form, materials, construction, concept, function, utility, energy efficiency, and sensitivity to the environment.
“To have four outstanding products achieve the Good Design Award is a testament to Cooper’s commitment to providing high quality products,” says Chuck Yurkovich, senior vice president–global research and development.
“Our products are continuing to receive very positive reviews, and this is further validation that the work Cooper has been doing to create innovative products that perform is being recognized.”
The Discoverer STT Pro is the next generation of Cooper’s most popular off-road tire line. Cooper says the STT Pro delivers traction, toughness and tread wear for the most challenging off-road conditions.
Cooper’s Discoverer SRX is a premium sport utility and crossover (CUV) vehicle tire designed to provide dependable all-season highway traction, superior handling, and a quiet, comfortable ride. The SRX features Cooper’s Wear Square − a visual tread wear indicator that gives consumers a convenient way to gauge the amount of wear on the tread of the tire, which is one indicator of when a tire should be replaced.
The Cooper Discoverer UTS is an ultra-high performance sport utility vehicle (SUV) tire designed specifically for China’s growing luxury SUV market. The Discoverer UTS was designed and developed by the team at the Cooper Asia Technical Center and is Cooper’s first ultra-high performance SUV tire to earn an A grade according to the EU 1222/2009 labeling standard for its wet grip performance.
The Weather Master Ice 100 is a high performance tire designed for maximum traction on ice and snow and is aimed at drivers of sport coupes and luxury sedans who require performance in severe winter conditions. The tire meets all EU legislation and labeling requirements and is the first Cooper product to achieve the “Severe Snow” designation according to EU Regulation 117.
Source Modern Tire Dealer
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