Michelin North America Inc. is donating $100,000 to Scholarship America on behalf of news anchor Katie Couric’s involvement in the tiremaker’s #SharingSafety campaign.
During National Teen Driver Safety Week in October, Couric teamed up with Michelin to create a video that shared her safe-driving story and advice. In just under two months, the video received 1.18 million views and the #SharingSafety campaign engaged millions of people on social media.
“We need to continue to promote a national conversation about the knowledge gaps in our teen drivers. Many teens, for example, don’t know how to check tire pressure or understand the significance of the tire pressure warning light, despite the fact that about 12% of car crashes among inexperienced drivers can be attributed to tire related issues, such as insufficient tread or pressure,” says Pete Selleck, chairman and president of Michelin North America.
In 2014, Katie Couric gave a donation and the proceeds from her book, “The Best Advice I Ever Got,” to Scholarship America to launch a national scholarship program, the Dream Award, to help college students pursue and complete their degrees.
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