The Goodyear Tire & Rubber Co. has teamed up with ESPN to celebrate college football traditions. Starting Oct. 15, fans can visit http://www.ESPN.com/Goodyear to cast their ballot in the “Winning Traditions Driven by Goodyear” fan vote, selecting their favorite tradition from a number of recognized college football traditions.
“College football is steeped in traditions that inspire superior performance,” said Gary Melliere, Goodyear’s general manager of brand sponsorships. “For the last 60 years, the Goodyear Blimp has become a college football tradition in its own right, with the Blimp’s presence overhead signaling a major matchup is taking place. While fans battle it out to determine whose school has the best tradition, they can agree that the Goodyear Blimp is one they all have in common.”
College football fans can also enter to win Goodyear’s “Winning Traditions Sweepstakes” for a chance to win a College Football Playoff Experience, when they visit ESPN.com. The prize pack includes a trip for two to the College Football Playoff Semifinal at the Goodyear Cotton Bowl Classic in Arlington, Texas, on Dec. 31, with a winner chosen every week throughout the duration of the promotion. One grand prize winner will also be sent to the 2016 College Football Playoff National Championship game in Glendale, Ariz., on Jan. 11, 2016.
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