Toyo Tire USA Corp. is the official tire of the Boston Red Sox.
The tiremaker has signed a multi-year agreement with the Boston Red Sox baseball club, which includes Toyo signage in Fenway Park. Toyo will also promote its official tire designation through marketing efforts, including in dealerships and advertising in the New England area, as well as a national promotion that kicks off in May on redsox.com, the company said.
“We are both excited and proud to join Red Sox Nation,” said Amy Coleman, senior director of marketing for Toyo. “This is an incredible opportunity to align Toyo Tires with one of the iconic sports teams in the world, and introduce the brand to their passionate fans. The Boston Red Sox players and fans share our ‘All or Nothing’ attitude, and we look forward to opening day at Fenway.”
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