Michelin Tire Ads During NCAA March Madness

The new media campaign also aims to reinforce the Michelin brand’s commitment to safety by highlighting a key emotional moment between a father and daughter. The 30- and 15-second animated ads will begin running on Sunday, March 22, during CBS coverage of the 2015 NCAA Men’s Division 1 Basketball Tournament. They also will be seen on other television programs, including The Weather Channel and ESPN
“We’ve found that most consumers don’t think about tires until they need to replace them, but performance over the lifetime of a tire is what is truly important,” says Scott Clark, chief operating officer for Michelin North America Inc.’s Passenger and Light Truck Tire Division.

“The goal of this creative is to remind consumers of this and understand what a key role they play in the long-term safety on the road. The Michelin Premier is a breakthrough technology that helps provide drivers greater peace of mind as their tires wear.”

The tire’s unique wet traction capabilities are the result of: hidden grooves in the shoulders that emerge as the tire wears down; expanding rain grooves around the center of the tire that widen over time to evacuate water; and a unique rubber compound that prolongs the safety of the tire.

The Michelin Premier A/S tire was introduced at the 2014 North American International Auto Show in Detroit. The Premier A/S was selected by Popular Science for a ‘Best of What’s New for 2014’ award, and earned a 2014 New England Motor Press Association/Massachusetts Institute of Technology Automotive Award.

Your Next Tire has all your tire needs weather you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Ford F150.
We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website http://www.yournexttire.com

Source MTD

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