Bridgestone Americas’ Tires4ward program will be a featured topic at an upcoming conference in Kingsport, Tenn.
Bridgestone’s Debra Hamlin, retail environmental manager, will discuss Tires4ward’s success and results and how Tires4ward contributes to improving the environment and public health through smart choices at the 2015 Tennessee Environmental Conference.
Established in 2012, the Bridgestone Tires4ward program works to assure that for every new tire Bridgestone sells in the U.S., one used tire is recovered and put to valuable new use.
Hamlin was instrumental in the development of the Bridgestone Tires4ward program, which received a 2014 Tennessee Governor’s Environmental Stewardship Award for excellence in sustainable performance.
According to the tiremaker, the Tires4ward program has recycled more than 20 million used tires recovered through the company’s nationwide network of tire and automotive service retail stores. The Tires4ward program also includes a community clean-up component conducted in partnership with the Portland, Ore.-based River Network.
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