The Tire Industry Association (TIA) has released the latest video in its tire safety consumer education program. “Tire Safety Starts With Tire Registration” outlines how consumers can register tires and explains the date code within the tire identification number (TIN).
“Tire Safety Starts With Tire Registration” also includes information on how use the links provided by the Rubber Manufacturers Association (RMA). The video shows motorists how to find the tire registration page on the RMA website and register their tires with some of the most popular manufacturers.
“The lack of consumer education regarding tire registration has been well-documented over the past few months,” says Kevin Rohlwing, senior vice president of training for TIA. “This short 4-minute video explains why tire registration is necessary and how easy it is for motorists to make sure they can be notified in the event of a tire recall.”
Source Modern Tire Dealer
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