The Rubber Manufacturers Association (RMA) has set the dates for National Tire Safety Week 2015: May 24-30. The date has been moved to the last week of May to kick off the summer travel season.
National Tire Safety Week is an initiative of RMA’s “Be Tire Smart – Play Your PART” program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition.
“National Tire Safety Week is an opportunity for the tire industry to focus its collective efforts to educate motorists about the importance of proper tire care,” says Dan Zielinski, RMA senior vice president. “Regular tire maintenance is critical to promoting a safe driving experience, optimizing fuel efficiency and maximizing tire tread life.”
Tire manufacturers, retailers and others across the nation will work to educate motorists about proper tire care and maintenance. RMA provides tire retailers, auto dealers and automotive repair shops with free “Be Tire Smart” brochures and other materials. Many participating retail outlets use the opportunity to promote tire care through advertising, promotions, free tire pressure checks and community and media outreach.
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