Goodyear Tire Uses Cotton Bowl for Tire Checks

Goodyear Tire & Rubber Co. used its title sponsorship of the Cotton Bowl on New Year’s Day to get more than just its name out there. While attendees watched the game, Goodyear representatives measured the wear of the tires parked in the stadium’s lot.
After Goodyear’s “pit team” checked the tire depth, they left behind a flyer with the results of the check and special offers.

This is not the first time Goodyear has checked spectators’ tires at an event, according to a Goodyear spokesman. The tiremaker has also checked tires at select NASCAR events.

“We know that many people simply don’t think about their tires, even though they play a critical role – and we know there are a lot of people out there who are driving on tires with low tread. Our goal was to make people aware of their tread depth, and provide an offer to help them replace their tires, if needed,” a spokesman told Tire Review.

During the game, Goodyear also had several on-site activities including make-your-own T-shirts booth, a football toss, photo opportunities, product displays and a giant Plinko game that featured full-size tires. Inside, a remote-controlled Goodyear Blimp flew around during pre-game and halftime.

The tiremaker also sponsored a “Goodyear Big Play Luncheon” before game day for fans to hear from both teams’ coaches. Attendees also had the chance to win a blimp ride.

Source Tire Review

Your Next Tire has all your tire needs weather you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Lincoln Navigator.
We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website

Share on Facebook

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: