Try Goodyear Tire & Rubber Co. The 79th Cotton Bowl Classic will feature the Michigan State Spartans and the Baylor Bears — and the Goodyear blimp – on Jan. 1, 2015, at, ironically, AT&T Stadium in Arlington, Texas. Kickoff will begin at 12:45 p.m. EST.
The sponsorship further positions Goodyear as a major corporate brand participant in college football, with the company’s blimp fleet serving as one of the most recognizable sights above stadiums while providing aerial coverage of key games for decades.
The Goodyear Cotton Bowl Classic is a member of the “New Year’s Six” — the top bowl games included in the College Football Playoff Semifinal rotation. It will host a top matchup annually. This will include a semifinal game on Dec. 31, 2015, as the sponsorship continues.
ESPN Inc. will have exclusive coverage of the 2015 Goodyear Cotton Bowl Classic and the all-new College Football Playoff beginning with the 2014-2015 season. The inaugural playoff features the universities of Alabama, Oregon, Ohio State and Florida State.
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