Continental Teams With College Basketball


Continental Tire the Americas LLC has added the basketball programs at schools in six high-profile conferences to its sports marketing sponsorships.

The company has entered a multi-year college basketball partnership with International Management Group (IMG) property schools and Learfield property schools. The partnership names Continental Tire as the Official Partner of Basketball for the schools and includes courtside LED signage at each home game, in-stadium activation, and a targeted TV package for a total of 381 games per season.

The IMG property schools are: University of Arizona, University of Connecticut, Duke University, University of Florida, Georgia Institute of Technology, University of Kansas, University of Michigan, University of Nebraska, University of Oregon, University of South Carolina, St. John’s University, Syracuse University, and the University of Texas.

The Learfield property schools are: University of Louisville, University of Missouri, University of North Carolina, University of Oklahoma, University of Kentucky, Seton Hall University, University of Wisconsin, and the Big Ten Conference.

“College basketball exemplifies top performance and so does Continental so it’s the perfect match. This partnership will allow us to build relationships with the millions of fiercely loyal, and passionate, college basketball fans across the country. We’re looking forward to the opportunities this platform will provide.”

The partnership is in addition to Continental Tire’s existing partnerships with Duke University and the University of Southern California which include Continental Tire as the Official Tire Partner of each athletic department.

Source Modern Tire Dealer

Your Next Tire has all your tire needs weather you need tires for your minivan, backhoe, dump truck, lawn mower, atv, semi truck or Lincoln Navigator.
We have several warehouses full of tires and ship all over the USA daily. Give us a call at 1-888-513-8473 and check out our website

Share on Facebook

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: