Nexen Tire America was recognized at the 2014 International Design Excellence Awards (IDEA) for its Green Hive concept tire. The project was selected as a finalist in the transportation category.
“The grand slam of the most prestigious global design awards we have achieved with this year’s IDEA is proof of our design capability and extraordinary global competitiveness,” said Lee Hyun-bong, Nexen Tire’s CEO. “We continue to build on our quality and technological capability to expand our supply to global automakers. Going forward, we will continue to launch innovative products that deliver outstanding performance and design to raise our brand value.”
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Source Tire Review