Toyo Tire USA Corp. will continue its partnership with Ultimate Fighting Championship (UFC) through 2015.
The extended partnership provides Toyo with more exposure, with presence across UFC’s platforms including branding inside the ring for two live Fox events and during the new season of The Ultimate Fighter Nations airing on Fox Sports 1.
“Our increased partnership with UFC provides us even more opportunities to connect with, and introduce Toyo to, their incredibly passionate fans,” said Amy Coleman, senior director of marketing, Toyo Tire USA Corp. “From the live event broadcasts reaching more than 825 million households, to the extensive media coverage and promotional opportunities, UFC provides us with worldwide, year-round exposure that is unmatched by any other sports organization.”
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