Goodyear Tire & Rubber Co. teamed with hip-hop artist and actor Ice Cube in his “Good Day” campaign to raise money for a Los Angeles-based children’s charity.
Ice Cube released a song a few years ago titled, “It Was a Good Day,” referencing Jan. 20, 1992, as his “best day ever” because he “even saw the lights of the Goodyear blimp.” The hip-hop artist launched his charity this year to raise $25,000 for Los Angeles kids and teens at A Place Called Home to give them the best day ever, too. To make the charity more successful, O’Shea Jackson reached out to Goodyear to fly the company’s blimp over the city.
Goodyear said while it is hard to pick and choose charities to partner with, the company agreed to help Ice Cube with his charity last week. The iconic blimp flew over Los Angeles on Jan. 20, recognizing Jackson’s “good day” in 1992, and gave blimp rides to kids and teens from A Place Called Home to make it a great day for them, as well.
Paul Fitzhenry, senior vice president of global communications with Goodyear, said Jackson was to ride in the blimp with the kids and teens; the message “It’s a Good Day” was displayed on the airship’s side. So far, the charity has raised a little over $19,000, according to this website.
Source Tire Review