Falken Tire Corp.’s Ecorun partnership with the social media-guided Honda Civic was a success.
The 20-year-old, specially modified vehicle covered more than 2,000 miles and achieved an average of 60 mpg over its five-day venture — all while traveling on Falken’s Ziex ZE-914 Ecorun tire.
The journey, which began on Aug. 19, 2013, and ran until Aug. 24, was mapped out “live” via fans and enthusiasts who submitted ideas to the driving team for destinations through various social media platforms, such as Facebook, Instagram and Twitter. The Honda began its trip at Falken’s tire warehouse in Fontana, Calif.
“What was most satisfying to everyone was that the Ecorun Civic met the projected goal of 60 mpg on the flat highways, and 50 to 55 mpg on mountainous terrain with the Falken’s Ziex ZE-914 Ecorun Tire.
The upgraded 1993 Honda Civic VX (VTEC-E) was driven by the editors of Import Tuner magazine.
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Source Modern Tire Dealer