The more tires he can get his hands on — specifically premium tires — the better he can service his customers. And the new plant in Silao, Mexico, will help.
Modern Tire Dealer Editor Bob Ulrich recently sat down with Ferrari in Mexico. His interview can be read by clicking “Pirelli’s Ferrari is a quick study in North America.”
In addition to fill rates, Ferrari also addressed the topic of selling Pirelli-branded truck and/or agricultural tires in the United States.
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