Trelleborg has signed a long-term agreement to become the first-ever official sponsor of the Tractor of The Year awards, now in its 16th year.
Launched by Italian magazine Trattori in 1998, the awards program celebrates the latest innovation in tractor design and technology from the world’s leading manufacturers and agricultural machineries, Trelleborg said. Award categories include Best of Specialized, Golden Tractor for Design, and Tractor of the Year. The judging panel, made up of 21 journalists from the European agricultural industry’s most influential publications, will evaluate the performance of both open field and specialized tractors under field conditions. Winners will be announced at EIMA International 2012, held Nov. 7-11 in Bologna, where Trelleborg noted it also will showcase its latest range of ag tires and complete wheel solutions.
“As agricultural industry awards schemes go, the Tractor of The Year awards are, quite rightly, widely considered the ‘Oscars’ of our industry,” said Lorenzo Ciferri, marketing director for Trelleborg Wheel Systems’ agriculture division. “We are proud to associate ourselves with them. Having assisted original equipment manufacturers with their evaluation events for the judging panel in previous years, the natural extension of our involvement in the illustrious awards scheme was to become its official sponsor.”
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