The partnerships will include advertising elements such as in-arena signage,
full-page game program ads and digital ads on the teams’ websites and Facebook
pages. Other integrated exposure opportunities include signage on the Lakers’
center scorer’s table, LED ribbon and main scoreboard and a dedicated Kumho fan
zone concession area and concourse area TV commercials and signage in American
Kumho’s sports marketing platform includes partnerships with the National
Football League’s New York Jets and Buffalo Bills, the U.S. Soccer Federation
and the University of Southern California football team. Other global
sponsorships by the tire maker include the National Hockey League’s Vancouver
Canucks; the Hamburger SV soccer team in Germany’s Bundesliga; the Austrian
Football League’s SK Rapid Wien team; and the Australian Football League’s
Adelaide Crows team.
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