Goodyear tests its new winter tire — in Florida

Goodyear Tire & Rubber Co. showcased its new Ultra Grip Ice WRT in Florida recently. Fortunately, the Eglin Air Force Base had a test facility that was up to the challenge of demonstrating its benefits.

Thanks to 990 tons of refrigeration, the base’s McKinley Climatic Laboratory can test tires on snow and ice. Tire dealers from the United States and Canada were on hand to learn about the tire, which will become Goodyear’s winter power line next year.

(It eventually will replace the exisiting Ultra Grip Ice and Ultra Grip lines.)

The Ultra Grip Ice WRT is designed for SUV and light trucks.

The tire features a “winter grip” tread compound designed for ice and snow covered roads, and a directional tread pattern that helps channel water and slush away from the tire.

In the center zone of the tread, two-dimensional blades “offer enhanced starting and stopping power on snow and ice,” according to the company. In the shoulder zone, 3D Tredlock Technology blades help give the tire its wet and winter traction; the blades lock together for grip in turns.

A rim protector helps protect the wheels against curb damage.

The WRT (for Winter Reactive Technology) is studdable. Goodyear says it competes against the Bridgestone Blizzak DM-V1, Blizzak DM-Z3 and Blizzak W965; and Toyo Observe Open Country G-02 Plus.

Check out our inventory  in our Online Store. We’ve got the best prices around shipped to your door, hands down. Questions? Call us at 1-888-513-TIRE(8473). We accept orders via telephone.

Source: Modern Tire Dealer

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